Understanding Customer Needs

Successful business-to-business dealings have their roots in an open display of both parties commercial goals at the initial stage of every project. We consider this to be a business partnership between players at the opposite ends of a transaction. Understanding our customers needs is the key driving force behind our consulting services allowing us to establish and maintain business relationships in the long run.

Our customer base is made of telecommunications equipment suppliers and mobile network operators around the globe. Though pursuing the same objective of providing high quality mobile voice and data services, their business approach varies substantially. Equipment suppliers will mostly focus on responding to the latest technological requirements of a handful of big corporate costumers, while network operators have to worry about satisfying billions of individual clients on a daily bases.

Relentlessly changing market dynamics and the rapid adoption of new technologies pressure corporate operating margins. Meeting both ends in a way that a sustainable business model is created requires a set of carefully selected and strategically sound delivery milestones. The business dealing between the buyer and seller organizations calls for an exchange of written information about the customer's technical requirements and the vendor's capabilities of meeting them in the form of a request-proposal tandem.

Wise Noble Limited will assist you in the preparation and adaptation of the following request-proposal prerequisites to closely match your project delivery criteria:

• Request for Information (RFI) - commonly accepted business procedure aiming at the collection of information in written form about the capacities of the responding parties to fulfill the herein set forth requirements.
• Request for Quotation (RFQ) - commonly accepted business procedure used determine overall price ranges for services and products. It's often defined as a step prior to RFP involving a large number of potential suppliers and thus increasing the competitiveness factor among the bidders.
• Request for Proposal (RFP) - commonly accepted business procedure whose purpose is to demonstrate the interest of a company in the procurement of services or products. It addresses a short list of successful RFQ bidders requesting them to respond with a business proposal in the form of technical and commercial specifications. Usually this is the last step prior to contract signing.
• Request for Feature (RFF) - commonly accepted business procedure to solicit improved product capabilities from a supplier during the project roll-out phase. It mostly applies to software where version upgrades and patches may introduce new functionalities by leveraging on technical and commercial terms already agreed upon in a frame contract.

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